![]() ![]() The similarity is not surprising, considering Mickey Drexler, CEO of the Gap, is a member of Apple's board." San Francisco-based Fisher Development, which also constructed Gap stores, built the first Apple retail shops. Here's how I described it 10 years ago today: "The store sports hardwood floors, high ceilings, bright lights and clean lines - similar to the look of the trendy clothing retailer Gap. When Apple Store opened, Tysons Corner Center averaged about 57,000 customers a day - or more than 21 million shoppers a year.Īpple Store's look was unique and quite distinctive in 2001, particularly for a shop selling computers. I was surprised at the time that Apple didn't locate in the posher mall, which seemed to click more with the Mac demographic. they're upscale in a whole other class. Galleria stores are the Fifth Avenue of McLean, Va. Tysons Corner is an uptown mall located in one of the country's wealthiest counties as measured in per capita income. Journalists met Jobs and his PR entourage in a hotel across the street attached to Tysons Galleria, also known as Tysons II, on May 15, 2001. ![]() Honing Apple manufacturing and distribution, which would later benefit products like iPod and iPad. Through the Genius Bar, giving customers a place to come to for technical assistance.ĥ. Providing a place where Apple could showcase the benefits of the Mac lifestyle.Ĥ. Inviting new users to the Mac experience - the Mac communityģ. Exposing more people to the Apple brand and products.Ģ. In its early conception, Apple Store was about five things:ġ. However, Jobs made a pitch not about sales but about increasing brand awareness and nudging Mac market share above 5 percent (from well below 2 percent globally). ![]() There were plenty of skeptics about Apple's retail experiment, given circumstances. ![]()
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